All tagged measurement strategy
On August 10th, I ended my tenure as Consumer Insights Manager at The Canadian Real Estate Association. After 5-1/2 years, I managed to build a small team of highly competent data analysts/insights specialists and together we successfully delivered a comprehensive measurement strategy for Canada’s largest trade organization that supports marketing, product management, member support and I.T..
Conversion metrics are important parts of any analytics program and should help drive decisions at the top and bottom of the accountability ladder. They help drive optimization as well as tell a story about usability and click-paths that ultimately depict behaviour. Is your website doing what it is can to deliver on what the visitor came to your site to buy/donate to/get informed about/etc.?
Understanding what is Smart Data Analytics and ensuring your organization is measuring the right things and not collecting too much data (yes there can be such a thing as too much) is an important part of any measurement and analytics program.
Upcoming opportunities to connect and sit in on customer experience, analytics and consumer insights related sessions.