Measurement Strategy Delivered: Moving on

On August 10th, I ended my tenure as Consumer Insights Manager at The Canadian Real Estate Association. After 5-1/2 years, I managed to build a small team of highly competent data analysts/insights specialists and together we successfully delivered a comprehensive measurement strategy for Canada’s largest trade organization that supports marketing, product management, member support and I.T..

Pattern Theory and Effective Analytics Programs

Patterns are an increasingly important component of analytics programs as the supporting mathematics layer to machine learning and suggestion engines or predictive analytics. This post takes a look at Pattern Theory from the perspective of analytics and measurement for organizations and provides context on how it is being used in the tools we rely on as part of the work we do for the organization to support decision making.

Conversion Metrics: Not just for E-commerce

Conversion metrics are important parts of any analytics program and should help drive decisions at the top and bottom of the accountability ladder. They help drive optimization as well as tell a story about usability and click-paths that ultimately depict behaviour. Is your website doing what it is can to deliver on what the visitor came to your site to buy/donate to/get informed about/etc.?

Wanted - Analytics Visionaries

The Tuesday Standard is looking to tell the stories of analytics - measurement - data - visionaries that are getting things done in their organizations. They are innovators and making change happen in charities, corporations, governments, etc. and have an interesting story to tell that will help all of us in this growing field. What about your story? Let us know - complete the form - it's as simple as that.

Blogging vs Life

Excuses - excuses. Keeping up a consistent and relevant blog simply is much harder than I anticipated. So forgive me for my couple stops and starts. I promise to be less distracted - although family does still come first.

Measurement and Analytics - Who Gets to See What?

Any measurement or analytics program needs to consider how open your internal access to data will be, and how open and transparent you will be with key stakeholders and the general public. This post takes a look at different types of organizations and how their approach to access can be driven by the culture and education around measurement as much as it is by any governance restrictions.