Based in Ottawa, canada, Tuesday Standard is a blog about consumer insights, digital measurement, online engagement and marketing.

Blogging vs Life

Blogging vs Life

I always said I wouldn't start a blog without a clear purpose and a sense that what I had to say had value to others. While I was clear about what this blog was about, I haven't had a sense that the message is resonating with other than a few loyal followers from my network. 

Life has a habit of getting in the way of grand pronouncements - such as starting a blog and saying you will post every Tuesday. A winter full of parental illness, busy work schedule, and my coursework for the Advanced Digital Analytics Certification from UBC/DAA, derailed me from original promise for this blog.

I have managed to survive winter and am finishing off the course work. Oh, and ill parental unit has been slowly recovering - although the realities of being 89 are not lost on anyone in family right now. I have been lucky that both my parents have been fairly healthy for most of their lives - failing health in the late 80's is not completely unreasonable. It's the gut wrenching conversations with a parent when the self-realization of failing health comes home to roost.

It is true - you can't trade time with your parents as they get older with anything once they are gone. The work we do - digital analytics and marketing matter. But not really in the big picture of life. But they do help us focus on what is important in the work we do - and I believe we can all do with a bit more focus.

Next Tuesday I am going to look at Net Promoter Score and how it appears to be making a comeback for web visitor analysis.

Blind Decision Making - Ignoring the Data

Blind Decision Making - Ignoring the Data

Uncovering New Insights - My ForeSee Connect 2017 Presentation

Uncovering New Insights - My ForeSee Connect 2017 Presentation