Based in Ottawa, canada, Tuesday Standard is a blog about consumer insights, digital measurement, online engagement and marketing.

Why 'The Tuesday Standard'

Why 'The Tuesday Standard'

After stints as the Editor of Acadia University's student newspaper, The Athenaeum, and The Canadian Diabetes Association's Magazine, I have always thought the notion of owning a newspaper or magazine would be both cool and noble. While that opportunity has yet to present itself, I have always been fascinated by the (printed) newspaper and its ability to fulfill a necessary role in the success of any modern civilization. Whether this medium survives the next century is yet to be seen - but new technology has given rise to citizen journalism and personal blogs as a way for ideas to get out into the world.

Tuesday seemed like as good a day as any to post and we all know that success in marketing is partially rooted in being consistent and on brand - so 'The Tuesday Standard' it is. 

For your information, other publications around the world that include 'Standard' in the masthead or title (some are even published on Tuesdays):

  1. The Standard - Kenya
  2. St. Catharines Standard - Ontario, Canada

  3. The Standard H.K. - Hong Kong

  4. The Daily Standard - Celina, Ohio

  5. The Evening Standard - UK

Thank you for reading.

Paul

Digital Measurement Strategy - Part 1

Digital Measurement Strategy - Part 1

Welcome...

Welcome...